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Monica Lewinsky has launched a modelling career, three decades after an infamous sex scandal involving former US President Bill Clinton.
The 50-year-old is collaborating with a non-partisan voting rights group on the adverts, urging people to vote in the 2024 US elections.
Lewinsky, now an activist, has previously said that feminists “failed” her after news of her affair with former President Clinton plunged him in a sleaze scandal.
She was launched to fame after Clinton admitted to having an affair with her while she was working as an intern in the White House in the mid-90s.
Lewinsky said that she felt like an “empowered woman” and wanted other women to “use their voice” at the polls. She added: “It’s pretty simple: voting is using our voice to be heard and it’s the most defining – and powerful – aspect of democracy.”
Fashion brand Reformation is collaborating with non-partisan voting rights group vote.org on the adverts featuring Lewinsky. The rights group is a non-political organisation that aims to boost turnout with information on voting registration and the guidelines for each US state.
It’s not the first time they’ve recruited a celeb as they worked with music superstar Taylor Swift last year, who was credited with driving more than 35,000 registrations last year.
Lewinsky was photographed in a range of outfits for the campaign, including a scarlet top and skirt set which retails for $298 (£235).
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Former White House intern Monica Lewinsky meeting President Bill Clinton
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Reformation’s chief creative officer Lauren Cohan said Lewinsky had gained traction with Gen X, millennial, and Gen Z women.
It comes in the wake of her TED Talk on public shaming, which got 21 million views online.
Cohan said: “I was like, ‘Whoa, this woman is incredibly funny and smart and also a Ref babe,’ and that was the bullseye.”
She added that Lewinsky’s public prominence would make her the perfect face of the work-wear brand’s voting campaign, called “You’ve got the power” describing “the universal jaw drop of her name.”
Speaking to Elle magazine to promote the campaign, Lewinsky said she was now more comfortable with herself.
She said: “I was able to accept so much about myself and my life and where I am. I’m excited about this new decade and I’m hopeful – which, for someone with a lot of trauma, even saying that feels scary.”
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